Now optimizing for AI search , ChatGPT · Gemini · Perplexity · Google AI
✦ GBP Optimization · 23-Field Rebuild
Google Business Profile optimization
Your profile is the highest-leverage asset you own. We rebuild all 23 fields, install a review engine, and manage it monthly, for Maps rankings and AI citations alike.
Your Profile Is A Revenue Asset. Most Contractors Treat It Like A Directory Listing.
Here's the uncomfortable truth: the average contractor's Google Business Profile was set up once, usually by whoever built the website, and hasn't been touched since. Three photos from 2021. No posts. Unanswered questions. A services list with two generic entries.
Meanwhile, the competitor outranking you posts weekly, adds job photos monthly, answers every review within 48 hours, and has twice your review count. Google notices. Homeowners notice. The phone rings accordingly.
~36%
of local pack ranking weight traces back to Google Business Profile signals, the single biggest factor you directly control.
The Complete Rebuild: 23 Fields, Zero Shortcuts
When we take over a profile, here's what gets rebuilt in the first 30 days:
Categories, primary category corrected for your trade (this alone moves rankings), secondaries added for every service line.
Services & products, every service itemized with descriptions written the way homeowners search, not the way trade manuals read.
Business description, 750 characters engineered to rank and to be quoted by AI assistants, with specific numbers and service details.
Photos & video, real job photos, team photos, before/afters. Profiles with 100+ photos generate dramatically more calls than ones with a logo and a stock van.
Q&A seeding, the questions homeowners actually ask ("do you charge a diagnostic fee?"), answered before competitors' customers ask them on your listing.
Attributes & hours, every applicable attribute set, holiday hours maintained, service-area boundaries drawn correctly for hidden-address businesses.
Review engine, automated post-job SMS requests, response templates for every star level, and a protocol for the occasional unfair review.
Then We Manage It Monthly (This Is Where Rankings Are Won)
The five field groups that carry the most weight in your profile rebuild.
A rebuilt profile decays without activity. Google rewards living listings. Every month:
Photo drops, new geo-tagged job photos monthly. Recency and volume both count.
Review velocity management, steady 2–3 quality reviews per week beats a 50-review spike that trips spam filters.
Q&A monitoring, new questions answered within days, before a competitor's fan answers for you.
Competitor watch, when the #1 spot changes its categories or doubles its photos, you'll know before it costs you calls.
Why contractors specifically: service-area businesses with hidden addresses play by different rules, no storefront signals, wider service radii, emergency-intent keywords. Generic GBP advice written for restaurants and salons misses all of it. Ours doesn't.
Your Profile Is Also Your AI-Search Foundation
Here's what the generic guides won't tell you: ChatGPT, Gemini, and Perplexity pull business facts from structured sources, and your Google Business Profile is the canonical record. Services, hours, ratings, review text, when an AI assistant describes your company to a homeowner, it's reading this profile (plus your website schema, which we align to match it exactly).
A thin profile doesn't just cost you map-pack positions. It means AI assistants skip you, or worse, describe you with outdated info. Our rebuild is engineered for both audiences: Google's ranking systems and the AI assistants now answering homeowner questions.
What It Costs
GBP optimization and management is included in our local SEO programs ($500–$5,000+/month depending on market), or available as a standalone management service. The free GBP audit comes first either way, 23 fields scored, with the fixes ranked by impact.
Covered By The 90-Day Guarantee
GBP work is measurable, profile views, calls, direction requests, ranking positions. If those numbers haven't clearly improved within 90 days, we keep working free until they do.
In writing, every engagement
FAQ
Straight Answers.
Completing and tuning every element of your profile, categories, services, photos, posts, Q&A, reviews, so Google ranks you higher in Maps and more searchers choose you. For contractors, it's the single highest-leverage local SEO asset you own.
Basic fixes can move things in 2–4 weeks; meaningful ranking lifts take 8–12 weeks of consistent activity, weekly posts, steady reviews, fresh photos. Anyone promising overnight map-pack jumps is selling something else.
Primary category selection, review count and velocity, response rate, photo volume and recency, complete services, regular posts, and an active Q&A. Consistent name/address/phone data across the web underpins all of it.
The basics, yes. What slips is consistency: posts stop, Q&A goes unanswered, categories never get refined, and competitors quietly pull ahead. Managed GBP keeps every lever pulled, every month.
Directly. AI assistants pull business facts from structured sources, and your GBP is the canonical one. A thin or inconsistent profile means AI either skips you or describes you wrong, which is why our rebuild is engineered for AI citations too.
Free GBP audit · 48 hours
See Your Profile The Way Google Sees It.
23 fields scored against your top 3 competitors, with fixes ranked by impact. Free, no pitch.
