AEO, GEO & LLM optimization

Search Changed. Most Contractors Didn't Notice.

For twenty years, the game was Google rankings. Then homeowners started asking full questions to AI assistants instead of typing keywords into a search box:

"My AC is blowing warm air and making a rattling noise, which HVAC company in Fort Worth should I call, and what should I expect to pay?"

ChatGPT answers. Gemini answers. Perplexity answers with citations. Google itself now answers with AI Overviews. And in every case, the AI names specific businesses. If yours isn't named, you were never considered, no matter where you rank on Google.

Here's the part that should get your attention: only about a third of AI citations come from top-10 Google results. Ranking #1 and being recommended are two different games now. This page is about winning the second one.

How AI Assistants Decide Who To Recommend

Strip away the jargon and it comes down to four inputs:

• Structured business data. Services, hours, service areas, ratings, machine-readable facts. Your Google Business Profile plus matching website schema is the canonical source.
• Review signals. Count, recency, and, critically, what customers actually write. "Fixed our AC same-day, fair price" teaches the AI what you're good at.
• Authoritative mentions. Citations, directory listings, local press, trade associations. AI systems cross-reference multiple sources before trusting a business.
• Citable content. Clear, direct answers on your site, "how much does X cost," "do you offer emergency service", written so an AI can extract and quote them.

Notice what's missing: keyword density, backlink counts, domain authority. The old SEO scoreboard doesn't fully apply. That's why this needs its own program, and why agencies selling "AI SEO" as a line item on a generic package aren't doing the real work.

What Our AEO/GEO/LLM Program Includes

• AI visibility baseline, we run 20–30 real homeowner prompts across ChatGPT, Perplexity, Gemini, and Google AI, and document whether you're named, how you're described, and who beats you.
• Entity alignment, your business name, services, hours, and service areas made identical across your profile, website schema, and citations. One character of mismatch creates entity confusion for AI systems.
• Citation-worthy content, service pages rewritten with direct, quotable answers: pricing ranges, process explanations, emergency policies. Built to be extracted, not just ranked.
• Review signal engineering, post-job requests tuned to elicit descriptive reviews ("replaced our water heater same-day") that teach AI systems what you do best.
• Authority mentions, trade directories, local press, manufacturer dealer pages, and association listings that corroborate your business across the web.
• Crawler access, AI crawlers (GPTBot, PerplexityBot, ClaudeBot) verified unblocked in robots.txt, server-rendered key content, no JS-gated business facts.

The Homeowner Prompts We Optimize For

Not keywords, questions. Real ones homeowners type:

• "Who's the best emergency plumber in [city]?"
• "Which HVAC company in [city] won't upsell me?"
• "How much does a roof replacement cost in [city]?"
• "Is [Company Name] a good roofer?" (yes, we optimize for brand-defense prompts too)
• "What should I ask before hiring an electrician?"

Every prompt gets tested monthly. You see exactly which ones name you, which name competitors, and what's changing.

How We Measure It (Because "Trust Us" Isn't A Metric)

You'll also see the downstream numbers that matter: calls and form fills attributed to AI-driven discovery (we track it via post-call surveys and dedicated tracking). No vanity metrics, if the AI mentions aren't turning into jobs, we'll tell you before you ask.